Tasty Taiga is a Siberian company of jam makers. Labels of their product line designed by making a set of modular grids, formed by various forms. The elements increase in size and collapse with each other, creating a coloured background. The enlargement and coalescence serve to visualise the concentration of berries in a jam (higher, more interrupted) or a drink (lower, calmer). And the colours are associated with the main ingredient which helps to differentiate products within the range.
Client: Tasty Taiga
Bronze Award in Packaging Food & Beverages category —
European Design Awards 2018