Gorky Park ice cream
This ice cream has been a treat inseparable from a walk in the Moscow Gorky Park for decades, and it has remained true to the old-fashioned recipe. The aim to connect the historical value with modern recognition through design was achieved by developing patterns, inspired by key symbols of the Park`s life. Each pattern corresponds with one of the six flavours.
Typeface: Din. Printed offset using Pantone colours.
Art director — Misha Gannushkin
Client: Gorky Park
Silver Award in Packaging Food & Beverages category —
European Design Awards 2015