This ice cream has been a treat inseparable from a walk in the Moscow Gorky Park for decades, and it has remained true to the old-fashioned recipe. The aim to connect the historical value with modern recognition through design was achieved by developing patterns, inspired by key symbols of the Park’s life. Each pattern corresponds with one of the six flavours. Further reading

Typeface: DIN

Offset printing with Pantone colours

Art director: Misha Gannushkin

Designed at Gorky Park

Year: 2014

Silver Award in Packaging Food & Beverages category—
European Design Awards 2015